PRODUCT DESIGN

VISUAL DESIGN

AI DESIGN

Case Studies

Design System

Meta VR Store

B2B Software

Order.co Procurement

Who am I?

I’m a guy with a bunch of ideas. I bring high energy along with 15+ years of professional creative experience. Maybe you have a huge creative team working on the world’s gnarliest problems. Maybe you’re a startup that needs a Day 0 Designer. Whatever it is, I can help you get quality, measurable work done, super fast.

How I do it

User Centered Design

I believe in placing the user at the forefront of every design decision. Creating user personas and journeymaps enables me to empathize with users, ensuring that their goals are met while addressing pain points.

Mobile First Approach

Focusing on mobile devices, empowers businesses to harness the power of a device that is always within reach, allowing them to connect and engage with their target audience on devices for any scenario.

Visual Aesthetic

My Branding and UI are both useful and beautiful! An intuitive UI enables users to navigate effortlessly through the interface, saving time and frustration, while an aesthetically appealing brand enhances the overall user satisfaction and leaves a lasting impression.

UX Research

I have a proven track record of conducting in-depth user research, including user interviews, surveys, and usability testing, to gain deep insights into the needs, behaviors, and preferences of the target audience.

Prototyping & Design Systems

I am well-versed in prototyping, wireframing tools and Design Systems, which enables me to quickly iterate and refine designs based on user feedback.

Artificial Intelligence

AI tools are reshaping the UX field, and I have been an early adopter of this emerging technology. The future of our industry is going to rely heavily on automating UX tasks, in order to optimize for speed and quality.

Pink Donuts that represent my sweet skills lol

SWEET

SKILLZ

  • I've led design systems initiatives, notably at Amazon and Zillow, establishing robust and scalable design systems. This ensured consistent experiences, streamlined product development, and fostered efficient design-to-engineering collaboration.

  • Leveraging advanced expertise in Figma, I've created and managed comprehensive design systems, collaborative team libraries, interactive prototypes, and facilitated seamless design reviews, enhancing cross-team efficiency.

  • Throughout my career, I've consistently partnered across functions, working effectively with PMs, engineers, SMEs, and executive stakeholders. My experience spans Zillow, Order, Amazon, and more, ensuring alignment on strategic goals and smooth implementation of user-centered solutions.

  • I utilize thorough data synthesis, analytics, contextual inquiry, journey mapping, and usability testing to inform strategic design decisions, validate hypotheses, and drive measurable improvements in user experience and business outcomes.

  • In all projects, I prioritize inclusive design principles, ensuring products meet accessibility standards and provide equitable, meaningful experiences for diverse users—demonstrating empathy and responsibility in design leadership.

  • With a diverse background from established enterprises like Amazon and Zillow to agile startups, I've developed robust UX solutions across varying business environments, effectively navigating complex, ambiguous scenarios to deliver impactful user-centered designs.

  • As a design leader, I've effectively influenced strategic product direction, aligning UX initiatives with business objectives, establishing best practices, and advocating for user-centric innovation at the executive level.

The Impact of my Work

REVENUE

YRS. EXP.

COMPANIES

Let’s Work Together

I’m always looking for new opportunities and am comfortable working internationally. Please get in touch and I will contact you as soon as possible.